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French Cookies - LU, Petit Beurre, Ecolier, SpeculoosHere are some of the incredible variety of French cookies that you should be sure to try if the occasion presents itself. You could of course try to make some of these yourself, but it is interesting to note that many mass manufactured cookies in France are made with surprisingly simple ingredients and are of a very high quality. If you wish to skip right to making your own, see French cookie recipes.
LU CookiesNo discussion of French cookies would be complete without special mention to the LU cookie company. Their excellent quality cookies dominate the supermarket offering in France. Over 150 years ago, the LU cookie company was began in the western city of Nantes by the husband and wife team Jean-Romain Lefèvre and Pauline-Isabelle Utile (the first initials in their last names were combined to name the company). At first the company was mostly just a luxury store where people came to buy carefully crafted cookies, served with great show, and packaged for gift giving. Over time and as the company's care was passed from one generation to the next, the company changed over to the industrialized production of cookies. Their marketing campaigns featured many delightful advertisements created by artists, and the le Petit Ecolier
(Little School Boy) painted by Firmin Bouisset became emblematic for the LU company. You can view some of
the gorgeous vintage advertising made for the LU company
here. In more recent times, the company has been bought up by Kraft Foods. The original emphasis on quality has never been sacrificed however. To this day, LU cookies are made only with ingredients you yourself might cook with. Petit Beurre
One of the first mass manufactured cookies made by LU, the shape of these butter biscuits is a fascinating study in efficiency. A petit beurre, or little butter, has a specific number of teeth on each side (14 by 10), has lovely little corners called ears, and are made so that 8 stacked cookies measure the width of one cookie. These are just a simple, not-to-sweet biscuit, good with a cup of tea. For many French children, this will
be the first cookie they ever taste, and I suspect some mothers use them to calm teething babies.
Order French butter biscuits.
Petit Ecolier
This is a petit beurre topped with a chocolate layer showing Bouisset's little school boy. LU (or shall I say Kraft?) markets these to a North American audience as a sophisticated tidbit, which makes me laugh, because in France they are heavily consumed as after school snacks. However they are marketed, these are very tasty French cookies. They come in at least four different versions:
milk chocolate, dark chocolate, white chocolate, and hazelnut flavored chocolate. These are imitated by
other cookie manufacturers, but the little school boy only appears on LU cookies.
Order Petit Ecolier cookies.
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If you order a dish of ice cream in France it is likely to come with one of these served alongside. Their slightly sweet crunch makes the perfect accompaniement to a smooth cold treat. You'll also find cigarettes dipped in chocolate and even filled with cream.
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